As a merchant, you know that greeting your customers, asking if they need help, answering their questions and thanking them for their business is the bare minimum of communication required to build a customer loyalty. But what happens to communication when you don’t speak the same language?
Chinese consumers are one of the fastest-growing customer groups in Canada. In fact, immigrants from China have long been one of this country’s largest foreign-born populations, students from China are the largest group of international students in Canada, and Chinese tourists in Canada spend nearly $8000 CAD per trip on average, more than tourists from any other country. This is a customer group with a great deal of spending power, and they are eager to shop in ways that are familiar to them.
Imagine that you could easily talk with all your customers, no matter what language they speak. How much easier would it be to build customer loyalty? And how much more business would you see when your customers know that you can greet them and answer their questions quickly and easily?
This might sound too good to be true, but it’s not! With OTT Pay Translation Services, available through the POS terminal, it’s all possible. There are three easy options. You, or your customer, can:
· Type text into the POS device;
· Speak into the POS device microphone; or
· Scan printed text using the POS device
and the POS will provide a translation. The service is available in 130 languages, including Mandarin, so you can communicate easily with all your customers. And because our POS also lets you process transactions in WeChat Pay, Alipay and UnionPay QR Code, the biggest Chinese digital payment platforms, you’ll also make it possible for your Chinese customers to pay the way that’s easiest for them. You’ll be able to build better customer loyalty, encourage repeat visits, and watch your sales grow.
Want more information about Translation Services and other tools and resources that can help your business reach the Chinese consumer market? Contact us today at firstname.lastname@example.org or give us a call at 1-800-688-9838. We’d be pleased to help you get started.