Alipay is currently the most popular mobile payment system in China, with more than 1 billion users and over 100 million daily transactions. Alipay has evolved from a digital wallet to a global lifestyle super app, offering functions related to pretty much every aspect of Chinese people’s daily lives, including the Alipay Discovery Platform. But what exactly is Alipay Discovery? How does it work, and how can your business leverage it to reach more Chinese consumers? Here’s what you need to know.
What is it? Alipay Discovery is a function in the Alipay app, designed to help Chinese tourists connect and interact with overseas merchants. It’s their “go-to place” in Alipay to look for things to do, places to go, products to buy and new things to experience in the country they’re visiting. With 620 million Chinese consumers using Alipay Discovery, it’s a great opportunity for your business to showcase its goods and services.
How does it work? Businesses already offering Alipay as a mobile payment option to Chinese consumers, also have access to the Alipay Discovery Platform and the following initiatives:
● Geo-targeted marketing.
● Campaigns, content promotion and distribution.
● Traffic-generation (through recommendations).
● Analytics (Chinese consumer spending patterns and trends).
Why should I use it? To introduce your business to Chinese tourists before, or when they arrive at your location. Chinese tourists are digital-savvy travellers who rely on super-apps like Alipay during their trips, but also before, using Alipay Discovery to check reviews and suggestions, and other merchant information available on the platform.
How can OTT help? As the authorized partner of Alipay in Canada, OTT Pay will help your business get listed and stand out on the Alipay Discovery platform by providing the following:
● Merchant page design and publishing.
● Discount coupons (creation and issuance).
● Geo-targeted marketing campaigns (development and distribution).
● Outreach content.
China is well on its way to becoming the most powerful consumer market in the world. Each year, a growing number of affluent Chinese tourists come to Canada, spending thousands of dollars a day on shopping, lodging, dining and other attractions. Your business can reap the benefits of their substantial spending power, if you know how to take advantage of the marketing solutions that mobile payment platforms like Alipay have to offer.
Ready to get started on Alipay Discovery? Give us a call at (+1) 800-688-9838 or email us at email@example.com to get started.