What's going on at OTT and around the world.
News Centre
Payment technology history and the rise of cashless payments
Whether you tap, swipe, or hover, use a card, mobile device, or digital wallet, whether you're online, in-store, or abroad – we don’t think twice about how convenient payment is these days. Recent data from the World Bank shows that over 80% of Canadians use credit cards and over 95% use debit....
Shopping Trends to Prepare for This Holiday Season
The 2021 holiday season feels long overdue. Shoppers and retailers alike are...
Consumers Love Coupons – Here’s the Proof
Coupons are getting popular! But fading are the days of deal-savvy customers...
Gift Card Popularity is on the Rise – Here’s Why People Love Them
Birthdays, anniversaries, holidays upon holidays.... Shopping for gifts is a...
Phygital Marketing: Integrating the Physical and the Digital for Better Customer Experiences
When people think of marketing, they usually think about one way of engaging...
Fall Marketing Strategies Worth Falling For
Your pumpkin infused latte isn't the only thing that needs a dash of special...
Want to Maximize eCommerce Sales in China? Use Social Media
Forward-looking brands that want to reach more customers through eCommerce...