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Qixi Festival: a Celebration of Love Drives Sales for Brands

Qixi Festival: a Celebration of Love Drives Sales for Brands

Will you tell someone you love them this August 14? In China, the date is celebrated much like Valentine's Day is in the West – it's perfect for making professions of love. These aren't only verbal expressions, mind you, but take the form of jewelry, high fashion, and luxurious beauty products....