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The Untapped Potential of Values-Based Marketing
Today’s shoppers are interested in more than the quality and features of products and services. They want to believe in the brands they buy. As a result, some of today’s most successful marketing campaigns look beyond the product and focus on values and ethics. People want to make the world...
Want to reduce chargebacks at your business? Consider Chinese mobile payments.
Does your business get hit by chargebacks? Are you tired of paying the extra...
William Lam, OTT Pay’s Chief Commercial Officer, talks about innovations in payments
We recently spoke with William Lam, Chief Commercial Officer at OTT Pay. As...
The 5 things to know about Alipay—China’s most popular digital payment app
E-commerce rules in China, where cash and credit cards have been replaced by...
OTT welcomes Deputy Mayor Michael Thompson
Thank you, Deputy Mayor Michael Thompson, for joining us during our Annual...
Why are overseas merchants willing to adopt Chinese mobile payments?
As a merchant in Canada, you’re very familiar with standard payment methods...
How to attract more Chinese young families and students during holiday promotions
Chinese immigrants are one of Canada’s largest foreign-born populations, and...