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The Untapped Potential of Values-Based Marketing
Today’s shoppers are interested in more than the quality and features of products and services. They want to believe in the brands they buy. As a result, some of today’s most successful marketing campaigns look beyond the product and focus on values and ethics. People want to make the world...
Are you getting the most out of Alipay and WeChat Pay?
You already use Alipay and WeChat Pay to attract Chinese customers. But is...
The economic benefits of China’s Golden Week are felt around the world
What is Golden Week? The upcoming Golden Week, or National Day Golden Week,...
How WeChat and OTT Pay has helped Celine Shen build her business
We recently spoke with Celine Shen, owner of Superego Sun, about how WeChat...
Five tips to increase Chinese consumer traffic at your business
According to Destination Canada, more than 737,000 Chinese tourists visited...
The must-see Chinese films at TIFF and why is China’s film industry leading the world
The Toronto International Film Festival is always a great opportunity to see...
What you need to know before choosing a Chinese Digital Payment provider
Chinese consumers represent a substantial market in Canada. Chinese tourism to...