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5 Things that are Different about eCommerce in China vs. the West

5 Things that are Different about eCommerce in China vs. the West

Global brands can’t wait to enter the Chinese market. Given the growth in Chinese market share globally over the past 10 years, it makes perfect sense. Ten years ago, the Chinese market accounted for 1% of global eCommerce activity. Now, it makes up 42%. While the West often dominates sales in...