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Get to know Chinese Gen Z shoppers, the world’s most powerful consumer group

Get to know Chinese Gen Z shoppers, the world’s most powerful consumer group

Members of the Generation Z, also known as Gen Z, are part of the demographic group born between 1996 and 2005 which puts them in the 16 to 25 years-old age bracket in 2021. Unlike Millennials, the generation that precedes them, the Gen Z cohort are coming of age in a time of economic prosperity....