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Mooncakes are Good Business: How Brands are Leveraging the Mid-Autumn Festival

Mooncakes are Good Business: How Brands are Leveraging the Mid-Autumn Festival

This September 21st, millions of Chinese families and friend will gather together to enjoy the mid-autumn festival, also known as the Moon Festival or Mooncake Festival. Rooted in ancient Chinese tradition of moon worship, this festival has been a public holiday since 2008. While many people...