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The Untapped Potential of Values-Based Marketing
Today’s shoppers are interested in more than the quality and features of products and services. They want to believe in the brands they buy. As a result, some of today’s most successful marketing campaigns look beyond the product and focus on values and ethics. People want to make the world...
Post-pandemic Consumer Spending is on the Rise and so are Digital Payments
Many people only need to look as far as their own bank accounts for proof that...
From Cables to Crypto – a Brief History of FinTech
The word FinTech seems ultra-modern, as does the industry. Since it relies on...
Mooncakes are Good Business: How Brands are Leveraging the Mid-Autumn Festival
This September 21st, millions of Chinese families and friend will gather...
Livestreaming Culture in China is Booming! Here’s the Latest
If you see 11.11 and 6.18 and just think numbers or calendar dates, you could...
Fintech and Smart Payment are Revolutionizing the Food Industry
You've probably noticed that your payment options at cafés, restaurants and...
Attracting Chinese international students starts with mobile payments
According to Immigration, Refugees and Citizenship Canada (IRCC) the...