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Digital Payments are Boosting the Bottom Line for Small Businesses
Digital payments have surged since the pandemic. More smartphone use, the explosion of eCommerce, and higher Internet penetration across the globe have curbed the use of cash and shifted the payment landscape firmly toward digital. What are digital payments? Simply speaking, digital...
Consumers Love Coupons – Here’s the Proof
Coupons are getting popular! But fading are the days of deal-savvy customers...
Gift Card Popularity is on the Rise – Here’s Why People Love Them
Birthdays, anniversaries, holidays upon holidays.... Shopping for gifts is a...
Phygital Marketing: Integrating the Physical and the Digital for Better Customer Experiences
When people think of marketing, they usually think about one way of engaging...
Fall Marketing Strategies Worth Falling For
Your pumpkin infused latte isn't the only thing that needs a dash of special...
Want to Maximize eCommerce Sales in China? Use Social Media
Forward-looking brands that want to reach more customers through eCommerce...
5 Things that are Different about eCommerce in China vs. the West
Global brands can’t wait to enter the Chinese market. Given the growth in...