by marketing | October 21, 2022 | Blogs
Digital transformation used to be for “some” businesses. Companies used digital technology to disrupt their sectors. They’d differentiate themselves by opening an online store, doing business through an app, or shifting to a distributed workforce. We all know the...
by marketing | October 14, 2022 | Blogs
The popular Starbucks coffee brand has an equally popular loyalty program, Starbucks Rewards, available through its mobile app. Now it is the first to level up that loyalty with Odyssey, a community enabled by Web3 technology that integrates NFTs (non-fungible...
by marketing | October 7, 2022 | Blogs
Something new is popping up on supermarket and retail store shelves, but it’s not for sale. The paper price tags on store shelves are being replaced by electronic shelf labels (ESL) with a host of useful digital capabilities. ESLs are battery-powered e-paper or...
by marketing | September 21, 2022 | Blogs
Ever since people have engaged in commercial activities, they’ve had to deal with fraudsters. The only way business owners can stay ahead of bad actors is to deploy equally sophisticated tactics that detect and block those unlawful efforts. With eCommerce...
by marketing | September 7, 2022 | Blogs
On the surface, many digital payments appear as instantaneous as cash. When the money leaves your account through a credit, debit, or e-wallet transaction, you assume it ends up in the seller’s pocket. Many times, however, digital transactions are actually tied...
