by marketing | May 26, 2021 | Blogs
Customer loyalty is key when it comes to commercial success and longevity. Loyalty programs have always been a central aspect of marketing, and they continue to be a must for brands or retailers looking to convert occasional shoppers into frequent customers. Here are...
by marketing | May 11, 2021 | Blogs
We’re pleased to announce that OTT Pay was named one of Canada’s best mobile payment companies and start-ups in 2021 by mobile market analysis experts Lead Droid, alongside many notable organizations. The list includes a mix of established companies and start-ups...
by marketing | April 27, 2021 | Blogs
WeChat is China’s ultimate global lifestyle super app. According to Statista, in the last quarter of 2020 WeChat had 1.2 billion monthly active users from all age groups, using the app for everything from video calling and social networking to online shopping and...
by marketing | April 13, 2021 | Blogs
The benefits of digital payments have always been there for businesses and consumers: It’s fast, secure, and easy to use. But since the COVID-19 pandemic paralyzed the world over a year ago—with a series of lockdowns and social distancing measures—e-wallets and other...
by marketing | April 6, 2021 | Blogs
To understand why livestreaming e-Commerce (or live commerce) is so popular in China, you need to know about their shopping and technology culture. Contrary to the West, Chinese consumers skipped the physical stores and PC era and went straight to e-Commerce and...
by marketing | March 17, 2021 | Blogs
What exactly is a Super App? Although there is no official definition, a Super App, or Global Lifestyle Super App, is an app that allows users to perform various daily tasks—ordering food, booking plane tickets, transferring money to friends, without leaving the app....
