by marketing | October 6, 2021 | Blogs
Global brands can’t wait to enter the Chinese market. Given the growth in Chinese market share globally over the past 10 years, it makes perfect sense. Ten years ago, the Chinese market accounted for 1% of global eCommerce activity. Now, it makes up 42%. While the...
by marketing | September 28, 2021 | Blogs
When people talk about liking or disliking websites, they’re commenting about UI/UX – User Interface and User Experience. Some people think these preferences are a matter of personal aesthetic taste, but there are preferences at the cultural level, too. The fact...
by marketing | September 23, 2021 | Blogs
Many people only need to look as far as their own bank accounts for proof that the COVID-19 pandemic drastically reduced consumer spending in 2020. What is less obvious to many, however, is the impact the pandemic had on consumer spending patterns. Pandemic...
by marketing | September 13, 2021 | Blogs
The word FinTech seems ultra-modern, as does the industry. Since it relies on information technology, digital infrastructure and network connectivity, many assume FinTech has only been around since the advent of computers and the Internet. However, financial...
by marketing | September 8, 2021 | Blogs
This September 21st, millions of Chinese families and friend will gather together to enjoy the mid-autumn festival, also known as the Moon Festival or Mooncake Festival. Rooted in ancient Chinese tradition of moon worship, this festival has been a public holiday since...
by marketing | September 1, 2021 | Blogs
If you see 11.11 and 6.18 and just think numbers or calendar dates, you could be missing out on a major opportunity to attract and grow sales among Chinese consumers. China’s shopping culture is anchored by a number of massive and increasingly star-studded annual...
