by marketing | July 13, 2021 | Blogs
Members of the Generation Z, also known as Gen Z, are part of the demographic group born between 1996 and 2005 which puts them in the 16 to 25 years-old age bracket in 2021. Unlike Millennials, the generation that precedes them, the Gen Z cohort are coming of age in a...
by marketing | July 9, 2021 | Blogs
The pandemic caused the market to place a huge value on limited physical contact and as a result, mobile payments have soared. Since the beginning of the outbreak, OTT Pay has worked relentlessly to anticipate what was required and has invested a lot of resources to...
by marketing | July 6, 2021 | Blogs
The pandemic has transformed the way the world does business, shifting consumer behaviour and rewriting the rules of retail. The environment we’ve been living in for the past year created behavioural and technological changes that affected every economic sector and...
by marketing | June 29, 2021 | Blogs
The 2021 edition of the Payments Canada Summit was a true success! The virtual event, held from May 31 to June 4, 2021, brought together more than 2,000 participants—including 300 speakers—from the Canadian payments’ community to discuss a wide range of topics from...
by marketing | June 23, 2021 | Blogs
Although 2020 was a tough year for retailers it’s also the year that saw e-Commerce sales worldwide reach unprecedented levels. Businesses that already had an online presence improved their e-Commerce platforms to meet consumers’ demands, and brick-and-mortar stores...
by marketing | June 18, 2021 | Blogs
What exactly is a mobile wallet? A mobile wallet, also known as an e-wallet, is pretty much what its name suggests, a virtual wallet on a smartphone. A mobile wallet stores a user’s payment information on a mobile device, making it convenient for the user to make...
