The Coming Era of Embedded Payments

The Coming Era of Embedded Payments

A major benefit of online shopping is that the store exists only for you. There are no line-ups. There’s no waiting for a sales associate to help you. And there’s no need to pull out your credit card or fumble around for cash. But the digital checkout process has its...
The Basics of Digital Transformation

The Basics of Digital Transformation

Digital transformation used to be for “some” businesses. Companies used digital technology to disrupt their sectors. They’d differentiate themselves by opening an online store, doing business through an app, or shifting to a distributed workforce. We all know the...
Starbucks Levels Up Rewards Program with NFTs and Web3

Starbucks Levels Up Rewards Program with NFTs and Web3

The popular Starbucks coffee brand has an equally popular loyalty program, Starbucks Rewards, available through its mobile app. Now it is the first to level up that loyalty with Odyssey, a community enabled by Web3 technology that integrates NFTs (non-fungible...
Discover the Benefits of Digital Price Tags

Discover the Benefits of Digital Price Tags

Something new is popping up on supermarket and retail store shelves, but it’s not for sale. The paper price tags on store shelves are being replaced by electronic shelf labels (ESL) with a host of useful digital capabilities.   ESLs are battery-powered e-paper or...
Get the Jump on Fraudsters with Machine Learning

Get the Jump on Fraudsters with Machine Learning

Ever since people have engaged in commercial activities, they’ve had to deal with fraudsters. The only way business owners can stay ahead of bad actors is to deploy equally sophisticated tactics that detect and block those unlawful efforts.   With eCommerce...