Coupons are getting popular! But fading are the days of deal-savvy customers clipping coupons from newspapers and flyers. The coupon trend these days is paperless and moving in step with the rise of eCommerce. Instead of reaching for their scissors, consumers are...
Birthdays, anniversaries, holidays upon holidays…. Shopping for gifts is a year-round activity. And while some people love searching for that perfect present, more and more customers are turning to gift cards for gift giving instead. More than a consumer...
When people think of marketing, they usually think about one way of engaging customers. Online or offline. Digital or traditional media. However, it’s become clear that an omnichannel approach that integrates both online and offline shopping experiences is...
Your pumpkin infused latte isn’t the only thing that needs a dash of special spice this fall – so does your marketing strategy. The weeks between sunny summer and the busy festive season might feel like downtime. However, with the right approach, this period is...
Forward-looking brands that want to reach more customers through eCommerce sales should take note of the Chinese market. By 2021 estimates, over 60% of the population, or more than 850 million Chinese people, use the Internet, compared to only 300 million in the...
Global brands can’t wait to enter the Chinese market. Given the growth in Chinese market share globally over the past 10 years, it makes perfect sense. Ten years ago, the Chinese market accounted for 1% of global eCommerce activity. Now, it makes up 42%. While the...
