by marketing | October 14, 2022 | Blogs
The popular Starbucks coffee brand has an equally popular loyalty program, Starbucks Rewards, available through its mobile app. Now it is the first to level up that loyalty with Odyssey, a community enabled by Web3 technology that integrates NFTs (non-fungible...
by marketing | October 7, 2022 | Blogs
Something new is popping up on supermarket and retail store shelves, but it’s not for sale. The paper price tags on store shelves are being replaced by electronic shelf labels (ESL) with a host of useful digital capabilities. ESLs are battery-powered e-paper or...
by marketing | September 21, 2022 | Blogs
Ever since people have engaged in commercial activities, they’ve had to deal with fraudsters. The only way business owners can stay ahead of bad actors is to deploy equally sophisticated tactics that detect and block those unlawful efforts. With eCommerce...
by marketing | September 7, 2022 | Blogs
On the surface, many digital payments appear as instantaneous as cash. When the money leaves your account through a credit, debit, or e-wallet transaction, you assume it ends up in the seller’s pocket. Many times, however, digital transactions are actually tied...
by marketing | August 18, 2022 | Blogs
Remember when things were hard to get and shoppers had to travel far and wide to get them? Switzerland for that once-in-a-lifetime watch. France for that statement gown. New York for that fabulous designer jewelry. Now customers don’t need to fly across oceans...
by marketing | August 11, 2022 | Blogs
Taking a taxi in a new city can be frustrating. Can you pay with your credit card or do you have to use cash? That’s friction. If you opt for public transportation instead, there could be more payment uncertainties. Do you need to buy tickets? Do you need to buy a...
