How to Spot Top Online Payment Systems for E-Commerce

The top online payment systems for e-Commerce have the same five traits:

1. They accept a World of Payments^TM. They understand that the point of a business having e-Commerce capability is to open itself up to the world. And they get that making it easy for more people around the world to become customers would be a smart way to get full value from an investment in e-Commerce.
   
   
2. Their solutions are easy to integrate. They understand that most online retailers and service providers who take online payments didn’t graduate with a degree in computer science, and they don’t want to burden anyone with difficulties. Running a business is hard enough without also worrying about e-Commerce online payment systems.
   
   
3. They’re PCI-DSS-compliant. They prioritize security and abide by the global security standard for all entities that store, process or transmit cardholder data and/or sensitive authentication data. Their customers don’t worry about being shorted or having their sensitive financial data leaked to bad actors.
   
   
4. They respect the checkout process. They recognize that 50% of customers consider ease of checkout when deciding where to shop, and that this would naturally also apply to online shopping. They know the online purchase abandonment rate is already at a whopping 70%. And they understand that a smooth, trustworthy checkout process can only lower abandonments.
   
   
5. They add value beyond the transaction. They explore ideas like support for running a subscription service, tools for invoicing, payment links and recurring payments. Ideally, they will have already explored and developed solutions for all of this and more.

Do your online payment systems for e-Commerce fit these descriptions?

You’re in good shape if they do.

When anyone in the world surfs their way to your online store, they’ll be able to buy easily from you using their preferred method of payment. And they’ll appreciate that. Just like you would appreciate it when a website you’re on lets you pay how you want to pay.

Appreciation quickly turns into advocacy.

Imagine someone from China is in North America visiting relatives. They happen to need exactly what you sell and so they hop online and find you. They fill their cart on your site and move to checkout. As they wait for the payment screen to load, they temporarily worry they won’t be able to pay with WeChat Pay or Alipay which, like many Chinese nationals, is what they know and prefer to use.

Before you know it, your customer pool is growing rapidly in unexpected directions. The one customer who stumbled upon you becomes a herd of new customers stampeding towards you, in part because your online payment systems for e-Commerce made it easier for them to transact.

Online payment systems for e-Commerce at brick & mortar stores

This is where you have to do your homework because your online payment systems for e-Commerce have to also connect with in-store POS systems. They both have to be easy for employees to administer and manage, easy for customers to use, and equally reflective of the experience customers expect with you. Furthermore, the systems should talk to each other in order to update shared inventories upon sales.

Considering all the factors above, and including the need for in-store integration, the choice becomes easy. For forward-thinking companies that know a specific investment in e-Commerce technology can be a holistic investment in their entire business, it’s only OTT Pay.

OTT Pay is your one-stop-shop in implementing a World of Payments into both your retail and e-Commerce stores. Not only are we able to seamlessly integrate our Payment API with your website and provide a sleek and powerful POS Terminal (that accepts local cards and a variety of popular international e-wallets) for your retail store, but we’re also able to provide clients, VARs and ISVs with the tools to easily implement our World of Payments platform into your existing retail and e-Commerce payment ecosystems. Embrace diversity and offer a wider World of Payments to allow both your e-Commerce and retail clients the ability to pay the way they want to.